Blog

August 31, 2017

4 Ways to Use CLV to Grow Your Business

Customer Lifetime Value (CLV) gives you valuable insights into the predicted net profit of a customer and allows you to decide how much you’re willing to spend in order to keep that customer relationship.

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August 31, 2017

The Problem with Brand Positioning

So you have a brand position? That’s great. A brand position is defined as the conceptual place you want your brand to own in the target consumer’s mind.

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August 30, 2017

5 Web Design Rules to Make your Customers Happy

Sometimes you visit a website and it just feels right. Other times you visit a website something is not right. If asked what it was about these sites that made them pleasant or unpleasant, it is often difficult to pinpoint.

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August 30, 2017

Is design a waste of money or an investment?

I’m sure that we have all seen things and gone “Wow, that looks amazing!” as for some unknown reason, the image or object has resonated with us. Symbols, shapes and colours have a powerful influence on us, whether we realise it or not. It is said that a picture is worth a thousand words, and there is […]

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August 30, 2017

Do I have a brand culture?

Of course you do, we all have it in one way or another as business entity. It happens by default, get a group of people together, have them interact with the intention of working together cooperatively; and a culture will manifest itself right in front of you eyes.

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August 30, 2017

Leadership. Is it you or the brand?

I have worked with many businesses, companies and individuals in my career. Some have been well established with a good market-share and doing “OK thank you”… Without exception all say they have a brand, they have organised the staff to do their job, systems are in place and distribution is set-up. They promote the brand image, […]

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August 30, 2017

I advertise. That’s marketing isn’t it?

The advent of advertising as we know it has only been with us since the early 40’s and 50’s, with the 60’s seeing it start to come to grips with what it was doing and the methods that could be used to influence or convert consumers through the use of mass media. It has been so […]

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February 19, 2015

Who needs a brand anyway?

If you own or manage a business the question must have crossed your mind. I have a logo, advertise my products, I promote their features and benefits, how much they cost and where to get them. What more do I need to do?

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