Customer Lifetime Value (CLV) gives you valuable insights into the predicted net profit of a customer and allows you to decide how much you’re willing to spend in order to keep that customer relationship.
I’m sure that we have all seen things and gone “Wow, that looks amazing!” as for some unknown reason, the image or object has resonated with us. Symbols, shapes and colours have a powerful influence on us, whether we realise it or not. It is said that a picture is worth a thousand words, and there is […]
I have worked with many businesses, companies and individuals in my career. Some have been well established with a good market-share and doing “OK thank you”… Without exception all say they have a brand, they have organised the staff to do their job, systems are in place and distribution is set-up. They promote the brand image, […]
The advent of advertising as we know it has only been with us since the early 40’s and 50’s, with the 60’s seeing it start to come to grips with what it was doing and the methods that could be used to influence or convert consumers through the use of mass media. It has been so […]