August 30, 2017

Is design a waste of money or an investment?

I’m sure that we have all seen things and gone “Wow, that looks amazing!” as for some unknown reason, the image or object has resonated with us. Symbols, shapes and colours have a powerful influence on us, whether we realise it or not. It is said that a picture is worth a thousand words, and there is the value of design.

With the world moving so fast, there is little time to sit down and work out what someone it trying to tell us, so instead we look for clues in a design, so we can decide to continue reading or move on. It has to be acknowledged that sometimes a picture alone will not convey a full message and that is why supporting text, symbols and graphic elements are required to flesh out the story. Sometimes all information and clues are present, but their structure and placement doesn’t reflect their importance, and therefore the value message is lost on the audience. It is at this point that the ability to WOW an audience visually can decide the difference between them seeking more or turning the page.

From the beginning of time, humans have been trained to sort visual clues, opportunities and threats around us. This skill has been refined, as the competition for our attention has increased. When all elements are organised in accordance with our natural search patterns, the uptake of information is quicker, sparking interest or not. The discipline of design is about presenting something functionally while portraying it in a visually pleasing manner that reflects its purpose.