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August 30, 2017

I advertise. That’s marketing isn’t it?

The advent of advertising as we know it has only been with us since the early 40’s and 50’s, with the 60’s seeing it start to come to grips with what it was doing and the methods that could be used to influence or convert consumers through the use of mass media. It has been so […]

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February 19, 2015

Who needs a brand anyway?

If you own or manage a business the question must have crossed your mind. I have a logo, advertise my products, I promote their features and benefits, how much they cost and where to get them. What more do I need to do?

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