Reality Realty was already a successful small business, offering a unique commission structure and service second to none where business was driven by word of mouth and personal contacts. As the business grew the need for a more professional and competitive presentation was identified.
Whatever was approached to assist in crafting a real estate identity that captured a point of difference to other independent real estate companies.
Working closely with management to create their new identity and collateral, Whatever crafted a clean simple logo with eye catching colours that captured the business’s cultural background while clearly separating them from the competition.
The project was small in scale but delivered big results. With increased enquiry and greater profile in the marketplace sales have continued to grow for both vendor and customer alike.