NZ HomeBased Childcare Association

NZ HomeBased Childcare Association

Wishing to increase membership and profile to both prospective members and the government agencies that regulate the industry, NZHBA required a complete review and rebrand of their existing material.


Having worked within the early childhood brand sector for sometime, Whatever was a natural choice for the Association.
Working in close association with the Chairperson and identified stakeholders, Whatever created a new logo, identity and positioning. Supporting this exercise was the introduction of the new brand logo to existing members with a full explanation of its visual meaning, positioning statement and colourways.


The brand launch was timed to coincide with the annual conference in Rotorua which included the development of conference signage, brochures, seminar support material and the coordination of sponsor’s branding throughout collateral and conference areas.

Whatever proudly sponsors this event on a yearly basis due to its belief in the value of early childhood education and the association’s role in delivering this to parents around New Zealand.


“I count myself as privileged to be working with such a truly creative team that is ‘Whatever Marketing’. We all know business is all about our relationships with staff and customers but until I met and began to work with Mike and Natalie, I had no idea that the beginning of this relationship starts with the ‘brand’. Today I count myself as fortunate to have been recommended to Mike Dunn, who worked closely with me to find the visual image to depict our “story” of who we were and what was important to us. Exploring our story was just the beginning of the relationship, which has been ongoing now for nearly 5 years. Natalie and Mike bring a passion, knowledge, highly creative skills and a true sense of ethics to marketing that I have not found replicated anywhere else. If you are thinking about developing a brand, rebranding or looking for a team that will truly understand your business, the marketplace and how to better position you in it, look no further than ‘Whatever’. Thanks guys you’re amazing!!”

Carol Stovold
Chairperson, NZHBA



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