AC Petfoods

AC Petfoods

While at conference with another national based client Whatever was approached by the managing director of AC Pet Foods based in the Waikato. Impressed with our work, one thing led to another.


As a processor and wholesaler of pet food products to major retail brands AC Pet foods was a unique client. Needing a public face to compete and source raw product and then the need to on-sale value added material was a balancing act.

Whatever resolved the issue by developing a brand identity and collateral that reflected the retail pet food industry for their clients while presenting a lighter fun side to their suppliers. Supporting this was the launch of the new identity at Feildays® and a direct marketing awareness campaign to rural farmers.



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