Being an existing client, Key Industries approached Whatever when they began launching products under their new B2C brand NoPests®. Key Industries explained they had a seasonal product, a wasp trap, that they were wanting to push out to the market for the winter.
As NoPests® was a new brand Whatever decided to take a personalised approach when exposing the audience to this product in order to maximise brand recognition in the future. A mail-out was designed to send a Wasp Dome trap to so some of the major organisations and retailers using or selling pest control.
The resulting product was a special package delivered to each selected store or organisation manager.
A personalised cover letter informed the recipient when and how they could use their new Wasp Dome and who their local contact was should they need further information about the products. A brochure was designed to provide information on the dome and all of its benefits. The actual Wasp Dome was enclosed in a card package designed to look like a real wasp nest, wasp stickers were used on the package and postal box to mimic the attraction of wasps to the dome in real life.
A week after sending the Wasp Dome packages out, the NoPests® team were inundated with calls from recipients enquiring about the trap. To take advantage of their interest a product sample was sent to these customers to use in their Wasp Dome along with a call slip to initiate further action toward supplying the traps in their stores/organisations.